Meta campaign
Senior Move Readiness — Meta
Increase budget by 20% only after owner approval; profit ROAS remains above the scale threshold.
LaunchedScaleSenior Move Readiness CallSan Diego CountyStarted Jun 17, 2026
Spend
$3.2K
Qualified leads
18
Attributed revenue
$31.4K
Profit ROAS
4.94x
Performance path
Commercial outcomes from this campaign’s current reporting window.
Ad spend
$3,200
Leads
39
Qualified
18
Booked
10
Won
5
Revenue
$31,400
2.3%
CTR
2.1%
Lead conversion
$178
Cost / qualified
$640
CAC
Medium
Compliance review
Automated pre-check, not a substitute for platform or legal review.
Sensitive-category review completed for age-adjacent service language.
Required fixes
Use service-need language instead of assumptions about age or health.
Creative preview
Representative ad package saved with the campaign.
HT
Harbor Transition Services
Sponsored ·
A calm, practical readiness call for families coordinating a senior move, downsizing project, or home transition.
Create the move plan before the pressure hits
A clear next step for the whole transition.
harbortransition.example
Book the readiness call
Learn more
Audience and tracking
Inputs that must match the actual platform configuration.
Audience
Adult children 42–68 within 25 miles, interest and lookalike blend
Locations
San Diego County
Landing page + UTM
/capture/offer-readiness?utm_source=meta&utm_campaign=readiness
Monthly budget cap
$4,200
Approval boundary: changing platform budget, targeting, or live status requires an owner/admin action and an audit record.
Leads attributed to this campaign
Highest-score leads in this workspace.