Growth engine
Campaigns tied to revenue, not clicks
Every campaign is judged by qualified leads, booked work, revenue, and gross profit. Launches and budget changes remain approval-gated.
Ad spend
$9.3K
Qualified leads
43
Attributed revenue
$58.0K
Profit ROAS
3.09x
| Campaign | Status | Spend | Leads | Qualified | CPQL | Won | Revenue | Profit ROAS | Decision |
|---|---|---|---|---|---|---|---|---|---|
| Senior Move Readiness — Meta Meta · Qualified lead generation | Launched | $3,200 | 39 | 18 46% | $178 | 5 | $31,400 | 4.94x | Scale |
| Estate Cleanout — Google Search Google · High-intent estimate requests | Launched | $2,450 | 22 | 14 64% | $175 | 4 | $24,800 | 4.86x | Scale |
| Downsizing Checklist — Meta Meta · Top-of-funnel lead generation | Launched | $1,860 | 41 | 6 15% | $310 | 0 | $0 | 0.00x | Fix |
| Home Reset Retargeting — Meta Meta · Recurring-service conversion | Launched | $620 | 8 | 5 63% | $124 | 1 | $1,800 | 1.45x | Keep Testing |
| Veteran Transition Support — Google Google · Support assessment requests | Paused | $1,140 | 12 | 0 0% | $0 | 0 | $0 | 0.00x | Pause |