QualifiedNew LeadMeta45 days
Lead score
Explainable factors, not an opaque model score.
65
Service area+20/20
The job is inside the active service area.
Estimated job value+15/15
Estimated job value meets the business minimum.
Timeline+6/15
The project is longer-term and should be nurtured.
Budget fit+2/15
Budget is below the expected minimum.
Decision authority+4/10
Decision authority is not yet confirmed.
Contact completeness+10/10
Phone and email are both available.
Urgency+5/10
The request can follow the standard response sequence.
Source quality+3/5
This source has average conversion quality.
Qualification context
The information needed to decide whether to invest sales time.
Service area
92128 · Inside target
Budget
Under $1,500
Timeline
45 days
Decision maker
Not confirmed
Preferred contact
Phone
Consent
Contact permitted
Notes and activity
Commercial context around the lead.
Early research stage; send planning guide before calling.
Lead scored
Score 65 · Qualified
Source attributed
Home Reset Retargeting — Meta
Recommended next action generated
Send a personal SMS and booking link today.
Next best action
Ranked by score, urgency, and estimated value.
Send a personal SMS and booking link today.
Potential value
$6,500
Contact
(619) 555-1118
michael.rivera@example.com
92128
Pipeline status
Stage changes are audit logged.
No commercial opportunity is open for this lead.