QualifiedNurtureGoogle75 days
Lead score
Explainable factors, not an opaque model score.
75
Service area+20/20
The job is inside the active service area.
Estimated job value+15/15
Estimated job value meets the business minimum.
Timeline+2/15
The project is longer-term and should be nurtured.
Budget fit+15/15
Budget is above the target range.
Decision authority+4/10
Decision authority is not yet confirmed.
Contact completeness+10/10
Phone and email are both available.
Urgency+8/10
The request has high urgency.
Source quality+1/5
This source has a weak qualification history.
Qualification context
The information needed to decide whether to invest sales time.
Service area
92008 · Inside target
Budget
$7,500+
Timeline
75 days
Decision maker
Not confirmed
Preferred contact
Phone
Consent
Contact permitted
Notes and activity
Commercial context around the lead.
Family is coordinating from out of state and needs a single point of contact.
Lead scored
Score 75 · Qualified
Source attributed
Veteran Transition Support — Google
Recommended next action generated
Send a personal SMS and booking link today.
Next best action
Ranked by score, urgency, and estimated value.
Send a personal SMS and booking link today.
Potential value
$9,000
Contact
(619) 555-1124
angela.morris@example.com
92008
Pipeline status
Stage changes are audit logged.
No commercial opportunity is open for this lead.