QualifiedNew LeadMeta21 days
Lead score
Explainable factors, not an opaque model score.
75
Service area+20/20
The job is inside the active service area.
Estimated job value+15/15
Estimated job value meets the business minimum.
Timeline+10/15
The customer has a near-term project.
Budget fit+2/15
Budget is below the expected minimum.
Decision authority+10/10
The lead is a decision maker.
Contact completeness+10/10
Phone and email are both available.
Urgency+5/10
The request can follow the standard response sequence.
Source quality+3/5
This source has average conversion quality.
Qualification context
The information needed to decide whether to invest sales time.
Service area
91942 · Inside target
Budget
Under $1,500
Timeline
21 days
Decision maker
Confirmed
Preferred contact
Phone
Consent
Contact permitted
Notes and activity
Commercial context around the lead.
Property deadline mentioned in the form submission.
Lead scored
Score 75 · Qualified
Source attributed
Downsizing Checklist — Meta
Recommended next action generated
Send a personal SMS and booking link today.
Next best action
Ranked by score, urgency, and estimated value.
Send a personal SMS and booking link today.
Potential value
$4,750
Contact
(619) 555-1127
richard.scott@example.com
91942
Pipeline status
Stage changes are audit logged.
No commercial opportunity is open for this lead.