HotNurtureMeta45 days
Lead score
Explainable factors, not an opaque model score.
86
Service area+20/20
The job is inside the active service area.
Estimated job value+15/15
Estimated job value meets the business minimum.
Timeline+6/15
The project is longer-term and should be nurtured.
Budget fit+12/15
Budget fits the expected service range.
Decision authority+10/10
The lead is a decision maker.
Contact completeness+10/10
Phone and email are both available.
Urgency+10/10
The request is time-sensitive and should be handled immediately.
Source quality+3/5
This source has average conversion quality.
Qualification context
The information needed to decide whether to invest sales time.
Service area
92128 · Inside target
Budget
$3,000–$7,500
Timeline
45 days
Decision maker
Confirmed
Preferred contact
Phone
Consent
Contact permitted
Notes and activity
Commercial context around the lead.
Requested pricing and availability for an on-site walkthrough.
Lead scored
Score 86 · Hot
Source attributed
Home Reset Retargeting — Meta
Recommended next action generated
Call within 10 minutes and offer the earliest assessment slot.
Next best action
Ranked by score, urgency, and estimated value.
Call within 10 minutes and offer the earliest assessment slot.
Potential value
$6,500
Contact
(619) 555-1133
samuel.hughes@example.com
92128
Pipeline status
Stage changes are audit logged.
No commercial opportunity is open for this lead.