QualifiedNew LeadMeta10 days
Lead score
Explainable factors, not an opaque model score.
77
Service area+20/20
The job is inside the active service area.
Estimated job value+15/15
Estimated job value meets the business minimum.
Timeline+13/15
The customer needs help within two weeks.
Budget fit+2/15
Budget is below the expected minimum.
Decision authority+4/10
Decision authority is not yet confirmed.
Contact completeness+10/10
Phone and email are both available.
Urgency+8/10
The request has high urgency.
Source quality+5/5
This source historically produces qualified opportunities.
Qualification context
The information needed to decide whether to invest sales time.
Service area
92037 · Inside target
Budget
Under $1,500
Timeline
10 days
Decision maker
Not confirmed
Preferred contact
Phone
Consent
Contact permitted
Notes and activity
Commercial context around the lead.
Family is coordinating from out of state and needs a single point of contact.
Lead scored
Score 77 · Qualified
Source attributed
Senior Move Readiness — Meta
Recommended next action generated
Send a personal SMS and booking link today.
Next best action
Ranked by score, urgency, and estimated value.
Send a personal SMS and booking link today.
Potential value
$3,200
Contact
(619) 555-1136
helen.cox@example.com
92037
Pipeline status
Stage changes are audit logged.
No commercial opportunity is open for this lead.